Bangkok, 27 May 2014 – The Tourism Authority of Thailand (TAT) is hoping to attract more tourists from the emerging Latin America markets to the kingdom by increasing the awareness of Thai tourism products and services. This will be achieved through participation in major travel trade shows and by organising road shows and special events to showcase the best the kingdom can offer.
Mr. Thawatchai Arunyik, TAT Governor said, “Latin America is seen as having the potential to become a big source of high-quality tourists who could be attracted to what Thailand offers. To get the message out to them, we need to showcase our unique services and attractions using both traditional and online marketing activities. So we’re using events such as the World Travel Market Latin America 2014 to present Thailand’s tourism offerings to tourism agents and operators in that region.”
A TAT high-level delegation led by Governor, Mr. Thawatchai Arunyik, attended the WTM Latin America 2014, the largest travel trade show in Latin America, which was held from 23-25 April, at the Transamerica Expocentre in Sao Paolo, Brazil. This event, now in its second year, attracted more than 1,400 sellers and over 16,000 trade visitors. This represented an increase of 3 per cent over 2013.
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